Nickelodeon and Marriott Partnered to Create a Kid-Friendly Chain of Vacation-Oriented

question 63

Multiple Choice

Nickelodeon and Marriott partnered to create a kid-friendly chain of vacation-oriented hotels. Which of the following types of cobranding relationships does this exemplify?

• A) colocation
• B) multiple company venture
• C) joint venture
• D) internal brand combination
• E) merger

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Definitions:

Bond

A fixed income instrument representing a loan made by an investor to a borrower, typically corporate or governmental.

Issued

Refers to securities or other financial instruments that have been created and offered for sale to investors.

Journal Entry

A record in accounting that consists of debits and credits to various accounts, used to document business transactions in the financial records.

Premium on Bonds Payable

The excess amount by which a bond is sold over its face value.