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Punitive Damages May Not Exceed the Compensatory Damages Awarded in a Given

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Punitive damages may not exceed the compensatory damages awarded in a given case.


Definitions:

Problem Recognition

The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.

Internal Search

The process by which individuals recall information from their memory to make a decision, often used in the context of consumer decision-making.

Purchase Task

Involves the specific actions and considerations an individual also undertakes when deciding to buy a product or service.

Consumer Reports Magazine

A monthly magazine that publishes reviews and comparisons of consumer products and services based on reporting and testing.

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