Examlex
The purpose of the discovery stage before trial is to:
Consumer Purchasing Pattern
Refers to the behavior and habits of consumers in acquiring goods and services, including the types of products they buy, the frequency of purchases, and the influences on their buying decisions.
Hierarchy of Effects
A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.
Purchase Decision Continuum
The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.
Consumer-Product Cycle
The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.
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