In Palsgraf V

question 220

True/False

In Palsgraf v. Long Island Railroad, Palsgraf was hurt at a train station by equipment that fell on her during an explosion. The New York high court held that there was no proximate cause to make the railroad liable.

Understand different research methods used in marketing and how they contribute to collecting primary and secondary data.

Identify and explain various sampling techniques and their importance in marketing research.

Recognize the role of observational research in understanding consumer behavior.

Comprehend the use and significance of experiments and field experiments in marketing research.

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Definitions:

Collective Bargaining

The process in which working people, through their unions, negotiate contracts with their employers to determine their terms of employment.

Disparate Treatment

A form of discrimination where individuals are treated differently based on prohibited factors such as race, gender, age, etc., in similar situations.

Discriminatory Conduct

Actions or behaviors that unjustly differentiate among individuals, often based on race, age, sex, or religion.

Civil Rights Act

A landmark piece of U.S. legislation, particularly the Act of 1964, which outlawed discrimination based on race, color, religion, sex, or national origin.