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In Squish La Fish V

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In Squish La Fish v. Thomco Specialty Products, involving an adhesive that did not work as hoped in product packaging, Squish La Fish sued the adhesive seller for negligent misrepresentation because:


Definitions:

Vertical Mergers

Mergers between companies that operate at different stages of the production processes in the same industry, intended to increase efficiencies or capture more of the supply chain.

Relevant Market

The market in which a particular product or service is sold, considering the competition, substitutes, and area in which it operates.

Tying Agreements

Contracts where the sale of one good (the tying product) to a customer is conditional on the purchase of a second, distinct good (the tied product).

Branded Goods

Branded goods are products that are made by well-known manufacturers and carry a brand name or logo, distinguishing them from generic or no-name products.

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