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California and other states use the "substantial factor" test instead of the proximate cause rule.
Hierarchical Organizational Structure
An organizational layout where entities are ranked according to levels of authority, from highest to lowest.
Marketing Practices
The activities and strategies employed by companies to promote, sell, and distribute their products or services.
Marketing Dashboard
A tool used to visually display key marketing metrics and KPIs at a glance, allowing businesses to monitor and measure performance and make informed decisions.
Marketing Metric
Quantitative measures used to track the performance and effectiveness of marketing activities against predefined targets or benchmarks
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