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Albert is attacked by Bruce while getting out of his car in a store parking lot. Albert punches Bruce in the face, breaking Bruce's nose. When Bruce sues Albert for battery, Albert is likely to use ____ as a defense.
Potential Market
The entire market universe that could potentially buy a product or service, considering all possible customers who fall within a segment.
Prototype
An early sample, model, or release of a product built to test a concept or process, serving as a thing to be replicated or learned from.
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