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Buying Behaviour
The decision-making process and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.
Identity Negotiation
The process through which individuals reach agreements within themselves about their personal identities or manage their identities in social contexts.
Expectancy Disconfirmation Model
A theory that suggests consumer satisfaction is determined by the disparity between expected and actual product performance.
Innate Quality
A natural, intrinsic characteristic or property of an individual or object.
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