Which of the Following Is an Example of a Successful

question 172

Multiple Choice

Which of the following is an example of a successful descriptive trademark?

• A) Nike
• B) Coca-Cola
• C) Holiday Inn
• D) Chicken of the Sea
• E) Lysol

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Definitions:

ATC

Average Total Cost, the total cost divided by the quantity of output produced; it's a measure of per-unit production cost.

MC

Short for marginal cost, it represents the change in total cost that arises when the quantity produced is incremented by one unit.

Herfindahl Index

An economic measure of market concentration, calculated by summing the squares of the market shares of all competitors within an industry.

Industry Concentration

A measure of the extent to which a small number of firms dominate the total production, sales, or market share in an industry.