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As noted in the text, Caesars Entertainment has found that its ROI for customers in the "Zone of Defection" is considerably higher than in the other zones.
Nominal Exchange Rate
The current market price at which one currency can be exchanged for another.
Real Exchange Rate
The rate at which two currencies can be exchanged for each other, adjusted for inflation, which represents the true purchasing power.
Inflation Rate
A rise in the cost percentage of goods and services in an economy during a certain period.
Depreciate
The gradual reduction in the economic value of tangible fixed assets due to wear and tear over time.
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