Treating Employees as Customers and Developing Systems and Benefits That

question 4

Multiple Choice

Treating employees as customers and developing systems and benefits that satisfy their needs is called ________.

• A) marketing for profit
• B) employee induction
• C) market orientation
• D) internal marketing
• E) green marketing

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Definitions:

Traditional Brainstorming

A creative problem-solving and idea-generating technique in which group members spontaneously contribute ideas.

Electronic Brainstorming

A creative group problem-solving technique conducted through electronic means, allowing for the anonymous submission of ideas.

Rational Brainstorming

A method of idea generation focusing on logical and structured approaches to solve problems or generate new concepts.

Lateral Thinking Technique

A problem-solving approach that involves looking at situations or challenges from a new and unconventional perspective, often leading to creative solutions.