When a Customer Cannot Make a Reasonable Evaluation of the Quality

question 44

Multiple Choice

When a customer cannot make a reasonable evaluation of the quality of a service even after use because they lack expertise, this relates to a service's ________ attributes.

• A) secondary
• B) credence
• C) search
• D) focused
• E) observable

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Definitions:

Budget Committee

A group responsible for developing and monitoring an organization's financial plan, including income and expenditures.

Management's Budgeting Goals

The financial and operational targets set by a company's management during the budgeting process.

Accounting Department

The division within a company that is responsible for managing financial transactions, records, and statements.

Service Firm

A business that provides intangible products or services to consumers or other businesses rather than physical goods.