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Service failure, when properly handled through service recovery, does not necessarily impact customer satisfaction.
Kurt Lewin
A pioneering psychologist known for his field theory in social science, emphasizing that behavior is a result of the individual and their environment.
Good Theory
Represents a logically structured, plausible framework that offers explanations for a set of phenomena, allowing for predictions and understanding.
Dispositional Attribution
Refers to the inclination to ascribe someone's behavior, actions, or outcomes to their internal characteristics or personality rather than to external factors.
Situational Attribution
The process of explaining an individual's behavior based on external factors, such as the environment or the situation, rather than personal characteristics.
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