Which Axiom of Service-Dominant Logic Applies to This Statement? Customers

question 38

Multiple Choice

Which axiom of service-dominant logic applies to this statement? Customers don't buy a car (product) -they buy the company's ability to add value through a defined set of benefits.

• A) Service is the fundamental basis of exchange.
• B) Value is co-created by multiple parties, including the company and the customer.
• C) A unique experience is created when the customer interacts with the company's marketing efforts and product.
• D) Value is defined by the customer.
• E) A customer-centric approach has been supplanted by a newer service-dominant approach.

---

Definitions:

Pressure

Pressure in a negotiation or strategic context refers to the use of influence, persuasion, or demands to sway someone's decision or action towards a desired outcome.

Networks

Interconnected systems or groups of people that exchange information, resources, or support.

Recruit

To enlist someone for a purpose, often used in the context of hiring or enlisting new members or employees.

Members

Members refer to individuals who are part of an organization, group, or community, typically sharing common interests or goals.