Which Axiom of Service-Dominant Logic Applies to This Statement? Customers

question 38

Multiple Choice

Which axiom of service-dominant logic applies to this statement? Customers don't buy a car (product) -they buy the company's ability to add value through a defined set of benefits.

• A) Service is the fundamental basis of exchange.
• B) Value is co-created by multiple parties, including the company and the customer.
• C) A unique experience is created when the customer interacts with the company's marketing efforts and product.
• D) Value is defined by the customer.
• E) A customer-centric approach has been supplanted by a newer service-dominant approach.

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Definitions:

Human Capital Investment

Spending on education, training, health, and other personal capacities that improve an individual's productivity and quality of life.

Short Run

A time period in which at least one factor of production is fixed, limiting the ability of firms to adjust to market changes.

Long Run

A period in which all factors of production and costs are variable, allowing full industry adjustment.