If a Firm Is Considered Customer-Centric, It Implies That the Company

question 51

Multiple Choice

If a firm is considered customer-centric, it implies that the company ________.

• A) does marketing research on all market segments and creates ads that focus on individual market segments
• B) develops products and services that sell well in both large and small markets including some international markets
• C) gives more importance to customers in everything that takes place both inside and outside the firm
• D) places employees and customers at the top of the organizational chart
• E) treats employees as customers and develops systems and benefits that satisfy their needs

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Definitions:

Cassette Tapes

A medium used for recording sound, particularly music, now largely obsolete, replaced by digital storage formats.

MP3 Technology

A digital audio coding format used for compressing music files and audio data, enabling efficient storage and transmission while preserving sound quality.

R&D Expenditures

Refers to the money spent on research and development activities, aiming at new product development or existing product improvement.

Invention

The act of creating or designing something that did not previously exist, usually a new device, method, or process.