Examlex
If the subject matter of a contract is unlawful, such as a deal to sell heroin, then there is no contract.
Reservation Price
The maximum price a consumer is willing to pay for a good or service, beyond which they would rather do without it.
English Auction
A method of sale characterized by ascending bids, where the highest bidder wins the item at their bid price.
Willingness To Pay
The maximum amount an individual is prepared to sacrifice to procure a good or service or to avoid something undesirable.
Expected Revenue
Expected revenue is the amount of money a business anticipates earning over a specified period, often based on historical data and future projections.
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