Examlex
Restitution is an equitable remedy that may be used to prevent unjust enrichment when one party accepts benefits provided by another that were not under contract.
Feigned Scarcity Technique
A marketing strategy where a company or seller creates an artificial sense of scarcity for a product or service to increase demand.
Reciprocity Norm
A social norm that involves an expectation that people will respond to each other in kind, returning benefits for benefits.
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.
Robert Cialdini
A psychologist recognized for their contributions to understanding persuasion, adherence, and negotiating practices.
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