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Liquidated damages:
Aided Recall
A research technique where respondents are helped to remember specific information or advertisements through hints or prompts.
Cannibalization
A decrease in the sales figures, income, or percentage of market controlled by an existing product due to the launch of a new product by the same manufacturer.
New Products
Items that have been recently introduced to the market, offering new characteristics or intended uses.
Existing Products
Goods or services that are already available in the market offered by a business.
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