To Get the Right to Sell Goods or Services Associated

question 349

Multiple Choice

To get the right to sell goods or services associated with a franchisor's trademark, trade name or trade dress, the franchisee must pay a(n) :

• A) legal fee
• B) employment fee
• C) corporation fee
• D) franchise fee
• E) franchise allotment

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Definitions:

Values

Core beliefs or standards that guide behavior and decision-making, both at an individual and organizational level.

Utilitarianism

This is an ethical theory that posits the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Schwartz's Values Model

Is a theory that identifies universal values that influence people's behavior and categorizes them into a system that explains human motivation.

Universalism

The ethical perspective that certain standards, values, or truths are applicable to all people, regardless of culture or individual differences.