Examlex
A contract made by an agent on behalf of an undisclosed principal is never binding on a third party who did not know about the principal.
Emotional Ads
Advertising that seeks to evoke strong feelings or emotions to create a lasting impression and connection with the consumer.
Personal Relevance
The extent to which information or situations are perceived as directly impacting an individual's life, thereby influencing their attitudes and behavior.
Transformational Advertising
Transformational advertising aims to create a connection between the consumer's emotions and the product or brand, elevating the perceived value and experience beyond its functional attributes.
Experiential Advertising
A marketing strategy that focuses on helping consumers experience a brand or product through immersive and interactive activities or events.
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