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In a public security offering, the party hired to market the securities to the public is called:
Book Value
The net value of a company's assets as recorded on the balance sheet, calculated as total assets minus intangible assets and liabilities.
Preferred Stock
A type of stock that gives its holders preference over common stockholders in terms of dividend payments and assets during liquidation.
Capital Structure
The mix of debt and equity financing a company uses to fund its operations and growth.
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