About ____ of New Compounds Initially Tested in the Lab

question 292

Multiple Choice

About ____ of new compounds initially tested in the lab make it to the market.

• A) 1 in 2,000
• B) 1 in 50
• C) 1 in 60,000
• D) 1 in a million
• E) 1 in 100

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Definitions:

Idea Generation

The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.

Test Marketing

The process of launching a product in a limited market to evaluate its viability before a broader release.

Concept Testing

The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.