"Buffo Will Cure Your Headache" the Ad Reads

question 406

Multiple Choice

"Buffo will cure your headache" the ad reads. Buffo, like other pain relievers, helps most people feel better, but it does not cure headaches, it just helps hide the pain, and it does not prevent future headaches. Under the FTC deceptive advertising standard, this ad is:

• A) not deceptive because most people understand how medicine like Buffo works
• B) not deceptive only if the company can document that Buffo in fact does cure headaches
• C) deceptive because products involving medicines must have very accurate ads
• D) deceptive because it will mislead reasonable consumers as to the true nature of the product
• E) none of the other choices

---

Definitions:

Direct Operating Expenses

Costs that are directly associated with the operation of a business, such as wages and materials, but excluding overhead and capital costs.

Department

A division or unit within a larger organization, focused on a specific area of work or function.

Vice President of Production

A senior executive responsible for overseeing and managing all production-related aspects of a company, including manufacturing processes, production efficiency, and product quality.

Plant Managers

Individuals responsible for overseeing all aspects of operations, production, and efficiency in a manufacturing plant or factory.