If Company a Engages in False Advertising That Lures Customers

question 472

Multiple Choice

If company A engages in false advertising that lures customers away from company B, and company B sues, under the Lanham Act it may collect:

• A) the value of damage to its trademark reputation
• B) the value of profits lost due to the false advertising
• C) double the value of profits lost due to the false adverting
• D) treble the value of profits lost due to false advertising
• E) none of the other choices; the Lanham Act does not apply in such cases

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Definitions:

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