POM Advertised That Its Pomegranate-Based Products Had Significant Health Benefits

question 393

Multiple Choice

POM advertised that its pomegranate-based products had significant health benefits that were backed by medical studies. The FTC sued, contending that the advertising was misleading. The agency ordered POM to stop making such health benefit claims. POM appealed. The court of appeals held that POM:

• A) ​had "adequate" medical information to back up its claims, so could continue such ads.
• B) ​was protected by the First Amendment right to free speech.
• C) ​was engaged in deceptive advertising, so the FTC had authority to stop the ads.
• D) ​had "significant" medical information to back up its claims, so could continue such ads.
• E) ​none of the other choices are correct.

---

Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry and in our daily lives through devices, processes, and systems.

Cross-Pollinated Seeds

Seeds that result from the transfer of pollen from the flower of one plant to the flower of another plant of the same species.

Scientific Theory

A well-substantiated explanation of some aspect of the natural world that is acquired through the scientific method and repeatedly tested and confirmed through observation and experimentation.

Biodiversity

The variety and variability of life forms within a given ecosystem, biome, or on the entire Earth, important for the stability and resilience of ecosystems.