"Buffo Will Cure Your Headache" the Ad Reads

question 406

Multiple Choice

"Buffo will cure your headache" the ad reads. Buffo, like other pain relievers, helps most people feel better, but it does not cure headaches, it just helps hide the pain, and it does not prevent future headaches. Under the FTC deceptive advertising standard, this ad is:

• A) not deceptive because most people understand how medicine like Buffo works
• B) not deceptive only if the company can document that Buffo in fact does cure headaches
• C) deceptive because products involving medicines must have very accurate ads
• D) deceptive because it will mislead reasonable consumers as to the true nature of the product
• E) none of the other choices

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Definitions:

Business Messages

Communication conveyed through various formats, such as emails, letters, or memos, intended for business purposes.

Distribution Issues

Challenges or problems encountered in the process of delivering products or services to the end-user.

Audience Convenience

The consideration of the ease and accessibility with which an audience can receive and process information.

Digital File

An electronic document or piece of media that is stored in a digital format, accessible through computers or other digital devices.