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Fact Pattern 19-1
In 1999, the Drugs-R-Us began testing its new drug, Reduceo, a medicine to help people lose weight. Tests looked promising and, in 2006, the company applied to the FDA for approval to market Reduceo as a prescription drug. In March 2009, the FDA granted Drug-R-Us approval to market Reduceo. Reduceo was sold with some "diet enhancing" cookies that contained no drugs but were claimed to help dieting with Reduceo.
Frank saw an ad for the new drug. The Reduceo ad stated that it was a "wonder drug" and "tests prove it is the safest weight reduction drug on the market today!" Frank was interested and made an appointment to see his doctor.
Frank's physician prescribed the new drug for his patient. Frank had no success using other weight-loss drugs, and dieting and exercise seemed ineffective. Frank took Reduceo from June until the end of August and lost 25 lbs. He also ate Reduceo's cookies. He was delighted with his weight loss, but was concerned because dots appeared before his eyes, causing disorientation. One day, the dots appeared before Frank's eyes while he was driving. He became disoriented and hit a tree and was seriously injured. He sued Drugs-R-Us, alleging negligence in manufacturing and inadequate warning of possible effects, as well as for deceptive advertising.
-Refer to Fact Pattern 19-1. If Frank wants to have the claims made by Drugs-R-Us that their cookies are supposed to help lose weight is deceptive, which agency would he contact?
Dichromatic
Having two colors; in vision science, it refers to a form of color blindness in which a person can distinguish only two of the three basic color channels.
Subtractive Color Mixing
A process by which colors are created by absorbing or filtering out parts of the light spectrum, as seen in mixing pigments in paints.
Blending
The cognitive process of combining two or more distinct entities or ideas into a new, unified concept.
Trichromatic Color Mixing
A theory of color vision that proposes the eye has three types of receptors, each sensitive to red, green, or blue light, and that all colors are perceived through the combination of these receptors' activities.
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