Since a Product's Price Tends to Be Invisible, Customers Rarely

question 38

True/False

Since a product's price tends to be invisible, customers rarely have trouble moving past price to consider other critical benefits the product affords.

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Definitions:

Organization

A structured group of people who come together to meet a common set of goals, through a division of labor and function, within a hierarchy of authority.

Creative

Characterized by originality of thought or inventiveness; having the ability or power to create.

Performance Categories

Different areas or types of work-related activities used to evaluate an employee's job performance.

Affectivity

The capacity of an individual to experience emotions or feelings, often influencing mood and emotional responses.