Among the Marketing Mix Variables, Price Is the Easiest and Quickest

question 30

True/False

Among the marketing mix variables, price is the easiest and quickest to alter, so sometimes firms overuse price changes to stimulate additional sales or gain market share.

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Definitions:

Buccinator

A muscle of the cheek that helps in mastication by pushing food onto the molars and is also involved in facial expression.

Masseter

A facial muscle that plays a major role in the chewing of solid foods, one of the strongest muscles in the human body.

Semitendinosus

A muscle in the back of the thigh, part of the hamstring group.

Gastrocnemius

A large muscle located on the back portion of the lower leg, forming part of the calf, that aids in walking, running, and jumping.