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To use the failing firm defense, the merging firms must establish which of the following:
Overheard Communications
Conversations or transmissions that are intercepted or accidentally heard by someone who was not the intended recipient.
Foot-in-the-door Technique
A persuasion strategy by which agreeing to a small request increases the likelihood of agreeing to a second, larger request.
Pique Technique
A persuasion technique that aims to capture one's attention by making an unusual request or statement.
Need for Cognition
The motivation to engage and enjoy thinking deeply about information and problems.
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