A US Manufacturing Firm That Has Made Significant Use of Franchising

question 11

True/False

A U.S. manufacturing firm that has made significant use of franchising in foreign markets is the Nike shoe company.

---

Definitions:

Physical Surroundings

The environmental factors or conditions in a specific location that can affect individuals' behaviors, experiences, and interactions.

Market Leader

A company that has the largest market share in a given industry, dominating the competition in terms of sales, innovation, or brand recognition.

Low-involvement Product

A product that requires minimal thought and effort from the consumer prior to and during purchase.

Situational Influences

External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.