In Evaluating a Website, One of the Key Measures Is

question 53

True/False

In evaluating a website, one of the key measures is its "stickiness," which refers to the amount of time visitors remain and explore a site.

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Definitions:

Sales Promotion

A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.

Lower-Priced Items

Products or goods that are offered at a price lower than the average or similar items in the market, often to attract cost-conscious consumers.

Proof Of Purchase

A document or receipt verifying that a product or service has been purchased.

Trade Promotion

Marketing activities executed by manufacturers or wholesalers aimed at increasing demand for products among retailers, distributors, or other resellers.