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Channel intermediaries enhance utilities by providing a wide array of specific functions. Their contributions can be classified into physical distribution functions, transaction and communication functions, and facilitating functions. Give an example of an activity under each of these functions and explain its importance in the value chain.
T-account Close
A closing technique in sales where pros and cons are weighed against each other, similar to entries in a T-account, to assist in decision-making.
Continuous-agreement
An ongoing contract that renews automatically until explicitly terminated by one party.
Sales Presentations
Structured and often persuasive presentations aiming to convince potential buyers to purchase a product or service.
Compliment Close
A sales technique where the seller compliments the potential buyer in a genuine manner to create a positive end to a sales interaction, hoping to secure the sale.
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