Which Form of Promotion Is Based on Unpaid Communication

question 44

Multiple Choice

Which form of promotion is based on unpaid communication?

• A) personal selling
• B) advertising
• C) sales promotion
• D) digital marketing
• E) public relations

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Definitions:

Total Market Value

The cumulative value of all of a company's shares of stock, or the overall value of a particular market or sector.

Typical Level

The standard or average condition, degree, or amount for something, usually established over time through observation or measurement.

Residual Dividend Policy

A strategy where dividends are paid out of the remaining net income after meeting the company's investment needs.

Target Capital Structure

Target capital structure is the mix of debt, preferred stock, and common equity that a company aims to maintain to finance its operations and fund its growth.