The First Step a Manager Should Take in the Promotion

question 90

Multiple Choice

The first step a manager should take in the promotion strategy process is to ________.

• A) identify targets for promotion
• B) select a promotion mix
• C) develop a message
• D) prepare a budget
• E) establish measures of results

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Definitions:

Back Orders

Orders for products that cannot be filled at the current time due to lack of stock, and are therefore delayed until the stock is replenished.

Overtime Cost

The additional expense incurred by employers for work performed by employees beyond their normal working hours, often at a higher pay rate.

Holding Costs

The expenses associated with storing unsold goods or materials, including warehousing, security, and insurance costs.

Aggregate Plan

A production planning strategy that determines the necessary resource capacity to meet expected demand over an intermediate time frame, typically ranging from a few months to a year.