A Push Strategy Usually Relies on a Combination of Sales

question 29

Multiple Choice

A push strategy usually relies on a combination of sales promotion and ________ directed toward channel members.

• A) virtual marketing
• B) social media promotion
• C) public relations
• D) personal selling
• E) indirect marketing

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Definitions:

Business World

A term referring to the global commercial environment, encompassing all aspects of professional work, enterprises, and economic activities.

Brand Promise

The commitment made by a brand to its customers, encapsulating what customers can expect from the brand's products or services.

Customers' Expectations

Customers' expectations refer to the beliefs and attitudes customers have about the level of service or product quality they will receive from a provider.

Consumerism Mind-set

The prevailing cultural attitude that values excessive purchasing and consumption of goods as a route to personal happiness and social status.