Examlex
Describe the AIDA model of promotion. Include a description of each step.
Exchange Theory
A theoretical framework in sociology and social psychology that explains social change and stability as a process of negotiated exchanges between parties.
Attention Valued Resources
The concept that resources which attract and hold attention are considered valuable in a society or market.
Master Status
A term in sociology referring to the status of an individual that dominates all other statuses they hold, shaping their entire life.
Status Cues
Signals or indicators that convey an individual's social position, wealth, or role within a group.
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