Apple Ran a Series of Humorous Television Ads in Which

question 20

Multiple Choice

Apple ran a series of humorous television ads in which two guys stood side by side while slinging barbs back and forth about features of the Mac versus the PC. This is an example of ________ advertising.

• A) pioneering
• B) competitive
• C) institutional
• D) comparative
• E) covert

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Definitions:

Urban Life

The characteristics, lifestyle, and social interactions that are typical of living in a city environment.

Louis Wirth

An influential American sociologist known for his work on urban sociology and the social structure of cities.

Immigrant Groups

Communities or collections of people who have moved from their native countries to live in a foreign country.

Suburbanism

Is a way of life outside city centres that is organized mainly around the needs of children and involves higher levels of conformity and sociability than life in the central city.