Examlex
The way an advertisement communicates the information and image is called advertising results.
Motivation-Hygiene Theory
A theory by Frederick Herzberg that suggests job satisfaction and dissatisfaction arise from two different sets of factors - motivation factors and hygiene factors.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, which outlines a hierarchy of human needs from basic physiological needs to self-actualization.
Price Elastic
The degree to which the demand for a product changes in response to a change in its price.
Price Inelastic
Characterizes a situation where the demand for a good or service does not significantly change with a change in its price.
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