Apple Ran a Series of Humorous Television Ads in Which

question 20

Multiple Choice

Apple ran a series of humorous television ads in which two guys stood side by side while slinging barbs back and forth about features of the Mac versus the PC. This is an example of ________ advertising.

• A) pioneering
• B) competitive
• C) institutional
• D) comparative
• E) covert

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Definitions:

Indifferent

Showing no particular interest or sympathy; apathetic or unconcerned.

Contact

The act of communicating with someone else, either physically, through touch, or by other means, such as email or telephone.

Loyal Siblings

Loyal siblings refer to brothers and sisters who exhibit consistent support, trust, and allegiance towards each other throughout their lives.

Family Bonds

The emotional connections and ties of affection that unite members of a family.