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________ Measures the Average Number of Times a Person in a Target

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________ measures the average number of times a person in a target market is exposed to the message.


Definitions:

Public Health Programs

Initiatives or services provided by governments or organizations aimed at promoting, protecting, and restoring the health of the population.

Multifactorial Diseases

Diseases that arise from the interaction of multiple genes and environmental factors.

Rawls's Principles

Refers to the ethical principles developed by philosopher John Rawls, including the principles of justice as fairness, the liberty principle, and the difference principle.

Social Support

The assistance provided by a network of family, friends, and others, contributing to an individual's emotional and practical well-being.

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