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Choose the One Most Appropriate Answer for Each

question 33

Multiple Choice

Choose the one most appropriate answer for each.
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Understand the concept and application of off-peak pricing to manage service demand.
Identify the expanded marketing mix (the seven Ps) for services and their significance in services marketing.
Understand the role of relationship marketing and its benefits in the context of service businesses.
Recognize the impact of service branding on consumer perception and the introduction of new services.

Definitions:

Project Organization

A temporary organizational structure created to facilitate the execution of a specific project, integrating resources across various departments.

Continuous Manufacturing Organization

A production strategy that involves the constant processing of raw materials to finished products, minimizing interruptions and enabling higher efficiency.

Assembly Line Organization

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product in the most efficient way.

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