Examlex
Select the most appropriate choice for each person.
-Malthus
Marketing Research Approach
A strategic framework used to gather, analyze, and interpret information to aid in marketing decision-making.
Bankruptcy
A legal process for individuals or businesses that cannot repay their outstanding debts, leading to the restructuring or elimination of debt.
SwissAir
A former national airline of Switzerland that ceased operations in 2002.
Marketing Research Process
The marketing research process is a systematic methodology for gathering, recording, and analyzing qualitative and quantitative data about issues related to marketing products or services.
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