In the Circular Transactional Model of Communication

question 11

Multiple Choice

In the circular transactional model of communication,

• A) questions are framed in order to recognize the context of the message.
• B) people take only complementary roles in the communication.
• C) the context of the communication is unimportant.
• D) the purpose of communication is to influence the receiver.

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Definitions:

Positioning Strategy

A marketing approach aiming to create a distinct brand identity and value proposition in the consumer's mind.

Evoked Set

a set of particular brands or products a consumer considers during the decision-making process.

Inept Set

A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.

Inert Set

A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.