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Responding to the assassination of the Archduke Francis Ferdinand by a Bosnian Serb, Austria:
Purchasing Process
The series of steps taken by an individual or organization to acquire goods or services, from need identification to payment.
Emotional Appeals
Persuasive techniques that attempt to influence an audience by appealing to their emotions rather than logic or reason.
Logical Appeals
Arguments or persuasive techniques that use reasoning and evidence to convince an audience.
Emotional Appeal
Persuasive approach that calls on audience feelings and sympathies rather than facts, figures, and rational arguments.
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