Examlex
When developing a teaching plan for a 61-yr-old patient with multiple risk factors for coronary artery disease (CAD) ,the nurse should focus primarily on the
Marketing Dashboard
A visual representation of key marketing performance indicators (KPIs) and metrics, designed to help marketers monitor and analyze their marketing strategies and campaigns.
Frequency in Advertising
The number of times an advertisement is presented to the target audience over a specific period.
IMC Campaign
Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.
GRPs
Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.
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