In Using the Balance Sheet Approach to Compensating Expatriate Managers

question 113

Multiple Choice

In using the balance sheet approach to compensating expatriate managers, the term "incentives" refers to the concept of

• A)paying essentially the same as home-country counterparts are paid in similar jobs.
• B)compensating the managers for separation from family and friends.
• C)covering moving, storage, and educational expenses.
• D)offsetting the higher costs of overseas goods, services, and housing.

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Definitions:

AIDA Model

A common model of the series of mental stages through which consumers move as a result of marketing communications.

Intention, Action, Interest

This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).

Think, Feel, Do

A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.

Integrated Marketing Communication

A strategic, collaborative, and promotional business process that uses multiple communication channels to connect with the audience and deliver a consistent message about a brand, product, or service.