Which of the Following Goods Is Rival in Consumption and Is

question 47

Multiple Choice

Which of the following goods is rival in consumption and is also excludable?

• A) A fireworks display
• B) A movie shown on cable television
• C) A DVD
• D) A magic show in a public park

Understand the role and execution of focus groups in gathering qualitative data.

Recognize the importance and method of probing for underlying ideas and feelings in marketing research.

Comprehend the process of idea evaluation and its relevance in marketing.

Understand the principles of developing effective questionnaire questions for research.

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Definitions:

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning.

Conditioned Response

A behavioral reaction developed in response to a stimulus that was once neutral but has now been linked with an unconditioned stimulus.

Law Of Effect

A principle in psychology stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Punished Behaviors

Actions that are met with negative consequences, aiming to decrease the likelihood of those actions being repeated in the future.