A ________ Externality Occurs When a Market Transaction Affects Others

question 38

Multiple Choice

A ________ externality occurs when a market transaction affects others through market prices.

• A) positive
• B) negative production
• C) negative consumption
• D) pecuniary

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Definitions:

Utilitarian Aspects

Features of a product or service that offer practical or functional benefits to the user.

Fear Appeals

Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.

Emotional Appeals

Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.

Cognitive-Avoidance Appeals

Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.