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In the Circular Flow Model

question 15

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In the circular flow model,


Definitions:

Buzz

Informal communication that creates excitement, anticipation, or interest in a product, service, or event.

Aspiration Group

A social group that an individual admires and wishes to be associated with, influencing their purchasing decisions and lifestyle choices.

BzzAgent

A word-of-mouth marketing company that enlists consumers to voluntarily test products and share their opinions within their social networks.

Ethnographic Research

A qualitative research method where researchers observe and interact with people in their natural environment to understand their cultures and behaviors.

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